"Make your product easier to buy than your competition, or you will find your customers buying from them" - Mark Cuban
There is a furniture retailer in Burnside, Nova Scotia that could benefit greatly from a training seminar by Mr. Cuban who is well known as one of the "sharks" on the popular television show, Shark Tank. I'm sure Mr. Cuban or any of the "sharks, would be appalled by what I'm about to write.
We made our way directly to the appliance section and quickly chose the range we would purchase but I had no intention of leaving before having a nice look around so off we went. We would return to appliances later and finalize the deal.
My husband decided that he wanted to check out the reclining chairs since the one at home in his man-cave was just about ready for roadside pick-up. We made our way into the Bargain section and he actually found the perfect chair. It was marked "As Is" and marked down to $299.00 so my husband called over the nearest sales associate. The chair, he explained had been a display model and although the reclining features were electrical the actual power unit was gone. He went on to say that they would find another power supply for us if we were interested in buying the chair.
We were interested in seeing what happened when the power button was depressed so I asked the associate if he could get that power supply he had alluded to so my husband to give the chair a test drive. The associate refused, saying he couldn't do that but the same chair was out in the retail section if my husband wanted to test drive that one. But wait I'm thinking, we aren't buying that one, we're buying the discounted chair and that's the chair we want to make sure is working properly. I explained this to the associate and his response was, "it works, trust me". Really? We should just trust him that a discounted "as is" electrically run unit works even though he doesn't seem to want to prove it?
I again told him that we wanted to make certain there was nothing wrong with the chair in question and the associate simply unhooked the retail model and plugged it into the marked down chair, just as easy as pie. Remember, when we first requested that he find a power supply to test drive the chair he refused, saying he couldn't do that. Well apparently he could do that. And quite easily too. But by this time he was obviously feeling put out.
At this point I don't want to deal with this man any further. But my husband wanted the chair so we told him we were purchasing a range as well and made our way back to appliances.
Just as another associate was making his way to get the necessary paperwork for the range, Mr. Trust Me approaches us and asks us if we will be taking the chair with us. What? It's a large heavy recliner, customers don't usually throw one of these in a shopping cart and then toss them into the trunk of their car. So we told him that it could be delivered along with the range.
(FYI - Leon's offers free "local" delivery but we knew from experience that we were not considered "local" and would pay a delivery fee.)
No, said Mr. Trust Me we do not deliver items from the bargain section under any circumstances. But wait we say, the range is being delivered and we're paying for the delivery so what possibly could be the problem with loading the chair on the truck as well? We understand why delivery would be a problem if we were only purchasing a bargain item but we were buying a thousand dollar range as well!
Then Mr. Trust Me unsealed the pending deal when he stated that he had a customer who was spending over $8,000 dollars (in other words lots more than us) plus one bargain item and they would not deliver that item. That was enough for us. We bought neither and left the store. Even worse? They let us go.
We drove directly to Sears and bought a better range at a better price from not one but three extremely accommodating, helpful and friendly sales associates who obviously attended the training seminar entitled, If It Wasn't For Customers There Would Be No Sears.
Lessons learned:
- We were treated very shabbily by Leon's during a Customers Appreciation Event causing me to be very grateful that we didn't go to Leon's on just a regular day. I'm confused about Leon's definition of "customer appreciation". I believe Mr. Trust Me is too.
- Sears was not having a Customers Appreciation Event but it felt like they were. Enough said.
- Leon's has lost a previously loyal customer. The sad part? They no doubt couldn't care less.
- When I am impressed with the way I'm treated in certain circumstances I enjoy spreading the word, extolling the virtues, sending my appreciation for a job well done.
When I am treated like I was today I believe it's my duty to spread that word as well because really, there was no need of it. And spread the word I will via this blog, on Twitter and Facebook.
Leon's you really screwed up today. I'm about to spread the word.